Search Engine Optimisation
Improving your traffic by optimising your website.
GMB Web Designs build onsite optimisation techniques into the websites they build as standard but what if you already have a website. Often the way a website is built can have a dramatic effect on the way that the search engines scan your site. If a website can be scanned properly by the search engine spiders, there is a better chance of achieving a good position in the search engine results pages.
Search Engine Submission
GMB Web Designs can submit your website to a specially selected group of search engines for a fixed fee. Some of these search engines results are used by other search engines (meta search engines) and therefore your website will get exposure on many more popular search engines e.g. dogpile, mamma, metacrawler, hotbot, webcrawler.
Search Engine Submission Fee - £49
The submission is done manually so as not to get your site black listed. Using automated submission websites or software can adversely affect your listing and potentially lead to your site being banned.
Once your site is listed on the search engine it will remain on it unless you breach the search engines guidelines. There is no need to resubmit on a regular basis.
Q. Why do some search engine submission services say that you have to submit your site monthly?
A. This is just a sales pitch. Most of the good search engines will regularly visit your site to rescan it and see if anything has changed so you don't have to submit your site monthly as recommended by many search engine optimisers. You would literally be paying for nothing.
GMB Web Designs currently submit to the following search engines:
- Yahoo!Search
- Microsoft's Bing
- DMOZ Open Directory
- Scrub the Web
- Search Sight
- Info Tiger
- What U Seek
- Alta Vista
- All the Web
Keywords - Search Phrases
It is important to identify the keywords or phrases that you would like your site to be identified with. What would a search engine user have to type in to find your site?.
Too broad a term and you will be competing against thousands of other websites, too obscure a term and no one will ever search for it, the wrong term and you won't get visitors who want your product or service.
GMB Web Designs performs the keyword analysis for you and suggests the terms that would be most beneficial to your business. Your website would then be optimised for these terms using only ethical search engine techniques.
Search engine optimisation is an ever changing science as each search engine uses a different algorithm to rank sites and indeed change there algorithms to "improve the performance". This means that you have to keep up with all of the latest developments in order to correctly optimise a website - incorrect alterations could have an adverse effect on your rankings.
Search Engine Optimisation - Price on Application
You may be skeptical about SEO as you probably have received calls from "SEO Professionals" who promise to get you on the first page of Google. I even receive them and they have the audacity to say that they "have looked at our website and feel they can help us", if they had they may have realised it's what I do for a living and not bothered to call.
I have never and will never cold call businesses offering our services, word of mouth advertising is much more powerful.